HYUNDAI: BUILDING AN AUTOMOTIVE EMPIRE

Bringing Hyundai to Colombia was no easy feat: it was the country's 28th-largest brand. But vision, strategy, and discipline achieved what few thought possible: transforming it into one of the top three automotive brands in the market.

More than 35,000 vehicles sold annually, thousands of jobs created, a robust network of workshops and dealerships, and a structural shift in the national industry. This is a legacy that endures beyond time and circumstance.